Interactive Voice Response (IVR)
Interactive Voice Response (IVR)A small part of Direct Response Marketing!
What if you don’t have a sphere of influence or contact base. How would you get prospective clients and customers to call you! Here’s a great opportunity:
Interactive Voice Response "IVR" is a way to run small, inexpensive classified ads to get people to call you.
What is IVR? It is an automated toll free call response system that is available 24 hours a day for people to call and retrieve information - whether by voice recording or by fax download. There are numerous companies that supply IVR systems and most of them do the same thing or offer the same options. There is one company that stands out above the rest. That is AdTrakker... why? Because of their reporting systems, materials and notification systems are better and more complete than the others.
| # of Tracking Extensions | 4 |
|
# of lines |
100 |
|
Set Up Fees |
$0 |
|
Training Materials |
Yes |
|
Monthly Fee |
$24.95 |
|
Per Minute Fee |
As low as 4.5c |
|
Caller ID |
Yes |
Why is IVR so effective? Think about this - you are a consumer for any service or product - what do you want first and foremost? Information! The key to this is that want information WITHOUT being sold. Let's face it - real estate agents have a reputation that is even with used car salesmen - it's truly that bad. The public does not want to speak with you - they do not want to be sold. They want information - free, easy and on their own terms. That's where IVR comes into play. You can set up various recordings and information systems and the public can get that information 24 hours per day on their own terms. It is a non-intrusive system that will get you clients.
How do you get people to call your IVR system? Small, inexpensive 2-4 line classified ads. You offer services and information that they want and need: Free reports on buying or selling their home, automated e-mail home search services, automated home valuation services and many other options. All of these things will get people to call your IVR system and in turn get you names and numbers of prospective clients and customers.
Here's an example (in a lot of small papers this is a $10 - $15 ad):
BUYING A HOME?
Save thousands on your next home.
FREE report. 24 Hour automated information
1-800-555-1215 ID# 4526
Now, if you were in the market for a home - would you call? Absolutely. Why? Because it is FREE information that can save you thousands and it is an automated system where you do not have to speak with a salesperson!
To get your IVR system - click on the link below. You will need this to optimize your lead generation success.
IVR's are a terrific way to get prospective clients and customers to call you. There are also many other ways to use the IVR system to get even more listing and buyer business. Call me for complete information and training on how to maximize your Return On Investment by setting up a complete and effective IVR system.
Another company, 247CallCapture does virtually the same function can be found at http://www.247callcapture.com/ or call at 800-770-0247.
